
The pile of logs in front of me was rapidly diminishing as I turned it into kindling. ‘WAGS!’ I shouted, and down came the axe again. ‘Bloody, bloody WAGS!’, and another thundering blow sent chippings everywhere. ‘Ferraris!’ ‘Penalty shoot-outs!’ ‘All hype and no do!’ And with each incantation the blows came raining down, but still I felt no better. A group of small boys had gathered outside the garden to watch this pantomime, and started to mimic my words and actions. I booted the last remaining log across the garden, yelped and limped indoors.

I sat down and picked up a book. Gary Imlach’s My Father and Other Working Class Football Heroes tells the story of another era, which was the complete opposite of today’s footballing world. Through the story of his father Stewart, Gary Imlach paints a picture of a grim and oppressive climate. There was a fixed maximum wage. Summer pay was about two thirds of it. Contract negotiations were along the lines of take it or leave it. In 1955 the average footballer’s wage was £11 per week, against £8 for a factory worker. Even in those days it was not much money.

What is now almost unbelievable is the power which a club wielded over a player. The club held the player’s registration. If a club decided to sell a player there was little that he could do about it if he wanted to carry on playing. The club was under no obligation to deal with the registration. It could decide not to employ the player, but also to keep the registration. The result was the end of that man’s playing career. The club often provided housing which it could demand back at short notice. A footballer who fell out with his club could therefore be both homeless and jobless.

The inequality of the bargaining position for wages was not very different from that of many other working men employed in small businesses in the years after the end of World War II. The footballers at that time did not have a powerful trades union to allow collective bargaining, but they earned more than the average wage and also admiration and respect from their communities. Playing football was more enjoyable than other working class jobs available, and the situation was generally accepted with a cheerful stoicism.

As I calmed down I began to wonder what it was I really wanted out of football. The treatment of the Stewart Imlach generation was gut-wrenchingly awful. Certainly the present over-commercialised state of the game is better than that.

Nobody can deny that the Premier League has an enormous amount to offer. The football played by the young Arsenal team is breathtaking in its skill and adventure. The skill shown by Cristiano Ronaldo is as amazing as anything that has ever been seen on a football field. I know that most, if not all, Premier League clubs do good work in their communities, and yet it simply does not feel right.

The Wimbledon FC move to become MK Dons offended the instinctive belief of most fans that a football club is part of the community in which it is based. In the early days, when the men of Accrington played the men of Nottingham, it meant just that. The club and its players were all local. Bit by bit that has changed, but the more it changes the further it gets from what many fans would see as real football.
When Roman Abramovich sinks hundreds of millions of pounds into Chelsea, is this really still the same club as the Chelsea of the 1970s when the players were so closely identified with the area and its pubs, or even the club as it was immediately before that investment? What happens to football as a sporting contest when the disparity of resources comes, not from the number of spectators attracted to the ground, but from the millions and squillions attracted from Russia, America or Iceland? Can the importance of the fan survive intact when a club’s real money comes from television revenue and staggering capital investment, and when the cost of taking two children to a home match is prohibitive?

The answer in all cases is ‘of course not’. Something new has been created. The Premier League sees its future development as a global brand and not a collection of teams playing for their towns or cities. In part it is wonderful and amazing, and in part utterly dismaying. For one thing, it has become predictable. At the beginning of the season the winners can be confidently forecast from a group of four, and the likelihood remains that those clubs will fill the first four places in the League and that the FA Cup will be won by Arsenal, Chelsea, Liverpool or Manchester United. It has been that way for sixteen out of the last seventeen years. Occasionally the FA Cup, as in 2008, proves the exception but in part that is down to the tendency of the big four to treat the competition less seriously.

By July 2007 I was heartily sick of the circus surrounding our top-level football. Against that background the dismal performance of the national team in Europe, following the limp exit from the last World Cup, just opened up a yawning chasm between the hype and the achievement. I wanted no more of it. I wanted to read about West Ham recreating its glory days, and not the wealth of its Icelandic owners. I wanted to see wonderful play on the pitch, and not hear endless stories of shopping exploits. I was worried that the financial excesses of the top flight of football were not just part of a game played between consenting adults in private, but were infecting football as a whole.

Football fans, like everyone else, are great supporters of the double standard. Whilst railing against the Premier League, as a Norwich City supporter I constantly hope that they will shortly get back there. If a Columbian drug-dealing cartel wished to invest the odd spare billion in the Canaries, all common sense would depart. I would welcome them with open arms, and two or three seasons later would be backing the takeover bid by the North Korean Secret Police’s pension fund.

It was time for me to leave my seat at Carrow Road to broader buttocks than my own for a few months, and to travel the land in search of real football and real fans. The real fan is the long-suffering soul who supports the club that fate has thrust upon him. From that first moment in the school playground when asked if he likes Manchester United or Liverpool, and earns scorn and derision by plumping for Rochdale, the hard road of the real fan is laid out before him. There will be no FA Cups or ventures into Europe. The club will be beset by fears of insolvency and relegation. Our fan may move to London or to Lerwick, but always the most important result will be Rochdale or Morecambe or whatever that first club was.

The real football for which I longed is the passionate game which is fully connected to the lives of its fans. The club should look to its season ticket holders, and the money that it can generate in its community, as its source of income. If there are outside shareholders then they should be local businessmen: football fans first and investors second. The club should be active in its community, and in that way earn the loyalty of the season ticket holders of the future. The players should earn plenty, but at a level which makes them prosperous citizens with money for life after football and not superstars whose wealth is so far beyond the understanding and experience of the fans that it alienates them.

Where is such a Utopia to be found? My decision was to look at the level of the Football League furthest from the excesses of the top of the Premier League, Coca Cola League 2. The heart of football would be found as far from its head as possible. In the cash-strapped clubs of the lowest division of the Football League I intended to remind myself of what real football and real fans were about. I would seek out the people who refused to let Accrington Stanley die long after the world had attended its funeral. I would drink beers with the supporters of luckless Lincoln City who had supported it all their lives from the old Midland League to its present status in the Coca-Cola League, and had endured the disappointment of five consecutive play-off defeats. My new club would be every club in that League. I would travel from Barnet to Morecambe and Brentford to Bury, sampling life as a supporter of each. I would consume a mountain of pies and an ocean of ale, and would return to my seat at Carrow Road with bodily health undermined but with the footballing batteries fully charged.